Privacy Policy

Effective Date: July 24, 2026

At Anatara Medicine (“Anatara,” “we,” “our,” or “us”), we respect your privacy and are committed to protecting the personal information you provide through our website. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.

This Privacy Policy applies only to information collected through this website. If you become a patient of Anatara Medicine, your protected health information is governed by our HIPAA Notice of Privacy Practices, which is available separately here.

Information We Collect

Information You Voluntarily Provide

You may voluntarily provide personal information by:

  • Completing a contact form
  • Requesting an appointment
  • Signing up for our newsletter or educational emails
  • Signing up for educational resources or newsletters
  • Communicating with us through forms on our website

Depending on the form, this information may include:

  • Name
  • Email address
  • Telephone number
  • Information you choose to include in your message

Please do not submit sensitive medical information through general website contact forms unless specifically requested.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Pages visited
  • Date and time of your visit
  • Referring website
  • Website interactions

This information helps us improve our website and better understand how visitors use it.

How We Use Your Information

We may use the information we collect to:

  • Respond to inquiries
  • Schedule consultations or appointments
  • Provide requested information
  • Send educational materials or newsletters you have requested
  • Send follow-up communications related to your inquiry
  • Improve our website and services
  • Analyze website traffic and performance
  • Maintain website security
  • Comply with applicable legal obligations

Email Communications

If you submit a contact form, request additional information, or subscribe through one of our website pop-ups, your information may be securely processed through our customer relationship management (CRM) platform.

Depending on your request, you may receive:

  • Appointment-related communications
  • Responses to your inquiry
  • Educational email series
  • Practice news and wellness information
  • Occasional announcements regarding services, events, or special offerings

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in those communications. Transactional or appointment-related communications may still be sent when necessary to provide requested services.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to improve functionality, analyze website traffic, remember your preferences, and enhance your browsing experience.

These technologies may include:

Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled through our cookie preference tools.

Analytics Cookies

We use Google Analytics to help us understand how visitors interact with our website. Analytics technologies may collect information such as pages visited, time spent on the site, navigation paths, browser type, device information, and general geographic region (based on IP address). This information is used in aggregate to improve our website’s content, functionality, performance, and user experience.

Advertising Cookies

We use Google Ads and related technologies to help measure the effectiveness of our advertising campaigns and better understand how visitors discover our website. These technologies may collect information about your interactions with our website, including pages viewed, links clicked, browser and device information, and other technical data. This information helps us improve our marketing efforts and provide more relevant content to prospective visitors.

We do not use this information to make automated decisions that produce legal or similarly significant effects concerning individuals.

Functional Cookies

Certain features, including embedded maps and videos, may use cookies to operate correctly.

Visitors may manage their cookie preferences using the cookie consent banner available on this website. Most browsers also allow cookies to be controlled through browser settings.

Popup Cookies

Our website uses cookies to remember when you have dismissed or interacted with a website popup. These cookies do not track your browsing activity and are used solely to improve your experience by preventing the same popup from appearing repeatedly during future visits.

Third-Party Services

To operate our website, we use trusted third-party providers that may receive limited information necessary to perform services on our behalf.

These providers may include:

  • Keap (customer relationship management and email communications)
  • Google Analytics
  • Google Ads
  • Google reCAPTCHA (spam prevention)
  • Google Maps
  • YouTube
  • Vimeo
  • CallRail (telephone call tracking and analytics)

These providers maintain their own privacy policies governing their handling of information.

Information Sharing

We do not sell your personal information or share it with third parties for their independent marketing purposes. We only share information with trusted service providers that assist us in operating our website, communicating with visitors, providing requested services, or complying with legal obligations.

We may share information with trusted service providers solely to help us operate our website and provide requested services.

We may also disclose information when required by law or when necessary to:

  • Comply with legal obligations
  • Protect our rights
  • Prevent fraud or abuse
  • Protect the safety of our users or others

Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect the information submitted through our website.

While we strive to protect your information, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.

Data Retention

We retain personal information only as long as reasonably necessary to respond to inquiries, provide requested services, maintain business records, comply with legal obligations, or support ongoing communication with individuals who have requested information from us. Individuals may request removal from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us directly.

Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information, including the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of personal information where permitted by law
  • Opt out of marketing communications
  • Withdraw consent where applicable

To exercise these rights, please contact us using the information provided below.

Additional State Privacy Rights

Residents of certain U.S. states, including California and other states with applicable consumer privacy laws, may have additional rights regarding their personal information, subject to applicable legal exceptions. Depending on your state of residence, these rights may include:

  • The right to know what personal information we collect and how it is used.
  • The right to request access to the personal information we maintain about you.
  • The right to request correction of inaccurate personal information.
  • The right to request deletion of personal information, subject to legal and regulatory requirements.
  • The right to opt out of certain uses of personal information where required by law.
  • The right not to receive discriminatory treatment for exercising your privacy rights.

To submit a request regarding your personal information, please contact us using the contact information provided below. We may need to verify your identity before processing your request.

Children’s Privacy

This website is intended for adults seeking information about our services. We do not knowingly collect personal information from children under the age of 13. If we become aware that such information has been submitted, we will promptly delete it.

External Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of websites that we do not own or control.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.

Any revisions will be posted on this page with an updated Effective Date.

Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

Anatara Medicine

Phone: (352) 432-8935

Website: https://www.anataramedicine.com/

HIPAA Notice of Privacy Practices

If you are a patient or prospective patient seeking information about how your protected health information is used and disclosed in connection with your medical care, please review our HIPAA Notice of Privacy Practices, available here.